“Moving Your Message” Winner: Social Media Advocacy a Success for Doorways
Doorways for Women and Families organized an advocacy campaign that relied heavily on social media to encourage Arlington County’s Board to increase Doorways’ budget. Through the campaign, Doorways developed messaging, an earned media strategy, grassroots outreach, and an integrated web and social media strategy. The website had campaign updates as well as a new blog and an electronic letter that resulted in 600 contacts to County Board members. This was integrated with Twitter and Facebook to further disseminate messages. The campaign mobilized volunteers and supporters, educated the community and the Board about Doorways’ effectiveness, and was successful in its budget advocacy efforts.
