“Moving Your Message” Submission: Newspaper Article Helps Capital Area Food Bank Feed Hungry
The Capital Area Food Bank used newspaper coverage during the recession to boost donations. Because of the weak economy, more people were demanding food, but less people were giving money to the Food Bank. However, a critical article in USA Today and the Washington Post attracted the public’s attention to this dilemma. As a result, money donations increased by 2000% the day after the article ran!
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