July 2010
2 posts
'Moving Your Message' Recap: C.H.O.I.C.E. Uses...
Since 2003, C.H.O.I.C.E. Inc. has helped 135 teenagers and 40 adults from poor communities get high school diplomas. (And in some cases, even go to prom!) By teaming up with an accredited online curriculum, C.H.O.I.C.E. was able to offer students the opportunity to take classes by simply logging on. The organization has also made use of social networks like Facebook to spread the word.
June 2010
22 posts
10 Social Networking Mistakes
Capital Business (ie, Wash Post) reports on “Social networking sites: 10 mistakes organizations make” including:
Doing too much at once
Not knowing your needs
Giving it to the intern
Making conversations one-way
“Moving Your Message” Winner: Social Media...
Doorways for Women and Families organized an advocacy campaign that relied heavily on social media to encourage Arlington County’s Board to increase Doorways’ budget. Through the campaign, Doorways developed messaging, an earned media strategy, grassroots outreach, and an integrated web and social media strategy. The website had campaign updates as well as a new blog and an electronic letter that...
$1,000 CONGRATULATIONS
The three winners of our Move Your Message contest are:
Capital Area Food Bank
Doorways for Women and Families
Loudoun Cares
Representatives from each organization accepted the award at our June 22 Annual Meeting & Media Summit.
Contest Sponsored by
Congrats to NPR's Matt Thompson
While Matt was facilitating the new media discussion at our Summit yesterday, he was simultaneously being announced as one of the 2010 Knight-McCormick Leadership Institute fellows. Talk about multi-tasking! Thanks for facilitating a great discussion Matt!
Follow Matt on Twitter.
1 tag
Congrats to DevelopmentSeed
Last week, the Knight Foundation awarded DC-based DevelopmentSeed one of twelve Knight News Challenge awards for Tilemapping which will “help local media create hyper-local, data-filled maps for their websites and blogs. Journalists will be able to tell more textured stories, while residents will be able to draw connections to their physical communities in new ways.”
Congratulations...
Center for Inspired Teaching Enters "Moving Your...
Through a critical Washington Post article, the Center for Inspired Teaching gained tons of visibility. The article, “What Makes a Teacher Great? ” not only attracted volunteers and students who wanted to work with the Center, but it also won the Center an interview on WAMU 88.5!
How has earned media helped your non-profit make a difference?
Tell us in 100 words or less and SUBMIT HERE!
"Moving Your Message" Submission: Legal Counsel...
Legal Counsel for the Elderly (LCE) has been around for thirty-five years, but is still keeping up with today’s social media. Through Twitter and Facebook, LCE attracts further media attention and becomes more exposed. In fact, one reporter ended up quoting LCE in her Washington City Paper column , inspired by a Tweet!
How has your non-profit taken advantage of social media?
Tell us in 100...
Loudoun Cares Enters "Moving Your Message", Makes...
The Roundtable’s Think Twice Before You Slice campaign helped Loudoun Cares turn 15% in projected budget cuts to a 10% increase in funding! Through the Roundtable’s advice on how to influence legislators, Loudoun Cares swayed several elected officials and showed them the value of supporting their county’s nonprofits.
Has the Roundtable helped your nonprofit make a difference?
Tell...
"Moving Your Message" Submission: Tahirih's Media...
Tahirih Justice Center has benefited from earned media to raise awareness around the plight of women and girls fleeing human rights abuses. In 2004, Tahirih won the first lawsuit in the U.S. against a mail order bride agency, receiving attention from FOX, CNN, NPR, and Newsweek. This led Congress to pass the first law EVER regulating the mail order bride industry!
How does your nonprofit make...
Epilepsy Foundation Enters "Moving Your Mesage"...
During the 2009 National Epilepsy Awareness Month, the Epilepsy Foundation took advantage of creative media in alerting the public about the realities of the disease. Through a Twitter campaign in which people submitted personal anecdotes, the Foundation not only had tweeters tweeting- the Foundation earned over 200 media mentions AND got celebrities and congress talking!
How has social media...
"Moving Your Message" Submission: Newspaper...
The Capital Area Food Bank used newspaper coverage during the recession to boost donations. Because of the weak economy, more people were demanding food, but less people were giving money to the Food Bank. However, a critical article in USA Today and the Washington Post attracted the public’s attention to this dilemma. As a result, money donations increased by 2000% the day after the article...
Casey Trees Enters "Moving Your Message" Contest
Casey Trees uses creative media to promote their 25 to Stay Alive campaign. This movement encourages people to water the trees surrounding their property with at least 25 gallons per week. Casey Trees uses the internet, including Facebook and Twitter, to issue specific watering recommendations. By taking advantage of social media to make potentially obscure information more accessible, it...
"Moving Your Message": Roundtable Connects For...
For Love of Children’s (FLOC) communications efforts benefit greatly from the leadership of the Roundtable. The Roundtable not only connects FLOC with local reporters, but it’s a model for leveraging creative media. Learning how the Roundtable uses a particular communications tool gives FLOC, and other area non-profits, the confidence to use it for themselves.
Does the Roundtable help your...
Future Of News?
How would you find out the future of news in our area?
You could listen to this week’s interview with Wash Post publisher Katharine Weymouth on WAMU 88.5’s Diane Rehm show.
You could fret about The Observer newspapers closing down this week in Northern Virginia (according to the Wash Post).
You could go intellectual and see if you agree with The Economist which says today that...
WashPost Ups The Ante
Our Media Summit line up keeps getting more robust for our June 22 event.
And our related Moving Your Message contest, open to any nonprofit working in Greater Washington, is receiving more entries. We are getting excited!
Here are a few recent items on the WaPo’s upping the ante on local coverage:
Ahead of TBD Launch, Wash Post Bulks Up Local Online Offerings (E&P)
Washington...
PATCH & TBD PANEL
Our Panel Discussion includes Amy Kovac-Ashley, Regional Editor at Patch.com, and Steve Buttry, Director for Social Engagement at TBD.com. They will share about where digital media is going in our region and how nonprofits and foundations can get connected. Get the scoop on these local news organizations before they launch later this year!
FYI: Today, AOL President (and owner of...
ABC, CBS, NBC
Community relations staff from local broadcast television stations WJLA7, WUSA9 and WNBC4 are confirmed for our June 22 Media Summit. More details coming.
→ MOVING YOUR MESSAGE contest with three $1,000 awards. Info | Rules | FAQ online. See Submissions from Capital Area Food Network, Casey Trees, Children & Family Networks. Sponsored by Burness Communications
WBJ & WAMU
ADDITIONS TO OUR JUNE 22 MEDIA SUMMIT:
Washington Business Journal’s Publisher, ALEX ORFINGER, will kick-off our Media Summit, helping us frame where media in our region is going.
WAMU 88.5FM’s General Manager, CARYN MATHES, will get our keynote luncheon discussion going.
→ Members can register here for June 22; others can register online.
→ MOVING YOUR MESSAGE contest with...
CONTEST FAQ
We just announced a Moving Your Message contest for our June 22 event!
Here is a list of FAQs we’ll be updating:
WHERE CAN I LEARN MORE ABOUT YOUR CONTEST?
Here’s a one page summary with all the information.
WHO CAN SUBMIT A STORY FOR YOUR CONTEST?
Any nonprofit based in and working in the National Capital region is eligible to participate.
ARE DVDs AND OTHER CREATED MEDIA...
AGENDA for JUNE 22
This years’ Annual Meeting meeting features a Media Summit, creating opportunities and highlighting best practices in communicating impact. Here’s our agenda so far - check back for updates.
8:00am Registration & Breakfast (Members Only)
9:00am Business Meeting (Members Only)
10:30am Panel: Editors of Patch.com and TBD.com
12Noon Keynote: Washington...
